One of the main challenges in administering any survey is completion rate. In Part 2 of our Frictionless Surveys series, we’ll be taking a look at how the way a survey is designed impacts completion, and what we an do to make sure we have a great looking survey sent to the customer in the right way.
The problem, as we see it, is that not every moment is a feedback moment. Think of those smiley faces you can tap after clearing airport security. How likely are you to share an experience worthy of a smiley face?
We’ve all witnessed the rise in feedback requests in recent years, whether automated, personalized, online or offline. Businesses are hungry for feedback because they understand it can be a cost effective way to improve their bottom line.
One of the main challenges in administering any survey is completion rate. In Part 1 of our Frictionless Surveys series, we’ll be taking a look at research that shows how issue salience and timing impact survey response and completion rates, and how you can leverage these attributes to get the best feedback from your customers.
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